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Installing Analytics can be terrifying.
When I first got into digital marketing, I knew I had to install Analytics, but I was never quite sure if I had done it right.
There were a few websites that I had created, where I completely botched the installation. This was a mistake that cost me many thousands of dollars down the road, years later.
Understanding what is happening on your site is absolutely critical to growing your business, and so messing this up can be costly.
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